The global scented candle market is expected to continue growing steadily through 2035. Recent data shows the candle industry was valued at USD 15.3 billion in 2024 and is projected to reach USD 25.9 billion by 2034. Demand remains strong across home fragrance, wellness, and lifestyle categories.
Several long-term trends will shape the market over the next decade:
Natural waxes such as soy, coconut, and beeswax will gain further popularity, along with eco-friendly packaging.
Wellness-driven scents like lavender, eucalyptus, and sandalwood will continue to lead as consumers seek calming experiences at home.
Seasonal and gift collections will remain important growth drivers, especially during holidays and special occasions.
Product innovation—wooden wicks, premium fragrance blends, long-lasting wax formulas—will help brands stand out.
North America and Europe will continue leading consumption, while Asia-Pacific shows steady expansion.
For brands planning new candle collections or private-label projects, focusing on sustainability, scent trends, and thoughtful packaging will be key to staying competitive.
If you’re exploring new ideas or preparing to launch a trend-aligned candle line, we’re happy to support with custom development, fragrance recommendations, and OEM production options tailored to your market.
ivy@sjzcandlelight.com